Gen Z is driving the vertical video revolution: Platforms and marketers must meet them where they are—on mobile and with creators.
A possible partnership would bring AI-native search to millions, challenge Google’s dominance, and push Samsung ahead in the on-device AI race.
Shifting policies erode consumer spending bit by bit: Looser bank fee rules, weakening appliance and insurance standards, and rising tariffs all combine to strain household budgets.
“There are lots of shiny new pennies in marketing, so it's very easy to get distracted,” said Nicklaus Hasselberg, VP of growth marketing and ecommerce at Every Man Jack, at The Lead Summit in New York City last week. “It’s about ‘What do we reasonably believe will have the biggest impact on our business?' And let’s do it as well as we can."
Consumers’ belt tightening was good news for Campbell’s in FYQ3: The consumer packaged goods company benefited from a surge in home cooking, now at its highest rate since the pandemic.
Publishers are shifting from ad-driven models to licensing and subscriptions: AI is accelerating the end of traffic-chasing media economics.
Spotify is doubling down on podcast engagement: New features arrive as listenership and advertiser demand both hit record highs.
Businesses could soon plug in budgets and products, and Meta will handle the rest—threatening the role of agencies in the digital ad pipeline.
The ease and novelty of BNPL loans can rapidly snowball into a crisis for already financially fragile consumers.
They can stand out from the pack by increasing their offerings, providing data analytics, and forging key partnerships.
YouTube brings side-by-side ads to livestreams: The move could help convince creators and advertisers that YouTube is the go-to livestream choice.
But fintechs are leading the way, using superior bill-pay offerings as differentiators.
Lens integration sidesteps users to search without leaving the app. It sets up future monetization even if beta excludes ads and affiliate links—for now.
A new ranking examines the digital gaps financial institutions must fill.
Tariffs are slowing retail sales growth: A Reuters analysis found the Trump administration’s trade policies have cost companies more than $34 billion in lost sales and higher costs, and that toll keeps rising.
Consumers are reluctant to curb beauty spending: Many are turning to the category for solace amid uncertainty, or see it as an essential purchase.
Mondelez accuses Aldi of “blatantly” copying packaging for private labels: The snackmaker’s frustration comes as store brands gobble up market share.
Target powers up for Nintendo Switch 2: The retailer is making a big in-store push with an expanded assortment of themed products.