Meta tells advertisers not to buy ads on iOS: The company looks to build SMB allies by advising brands to avoid Apple fees.
This year, US programmatic digital display ad spend will increase 15.9% YoY, growing three times the rate of nonprogrammatic digital display ad spend, according to our December 2023 forecast.
Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media growth remains healthy. And social media is in better shape than previously projected. Here are five recent charts forecasting the future of ad spend.
Amid rising fintech and neobank competition, traditional financial institutions are investing in their rivals.
The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
Apple’s VR headset, the Apple Vision Pro, became available in the US on February 2. Almost immediately after, brands began announcing immersive experiences that would be available for download on the headset.
60% of US digital media professionals agree that social media is most vulnerable to ad fraud, according to a September 2023 survey from Integral Ad Science.
Marketers are wary of AI-powered creative, but not productivity: Companies’ new features flesh out AI’s value as a professional tool rather than a creative one.
OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.
On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.
Brands and retailers are responding to shifts in alcohol consumption, particularly those of the growing Gen Z demographic as they establish habits and steer the industry’s future. With younger people drinking less and mid-level beverages waning in popularity, product diversification is becoming an even bigger business imperative.
OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.
Over half (55%) of adults worldwide say that offering points or reward systems are the top way to keep them coming back, according to a November 2023 survey from Marigold in conjunction with Econsultancy.
Last December, TikTok user Lukas Battle posted a video proclaiming that 2024 is all about loud budgeting, which encourages consumers to open up about how they spend their money and take pride in saying no to unnecessary purchases.
The best ad practices for Facebook, Snapchat, or even Instagram Reels won’t convert to TikTok, which has its own ad creation tools, bidding process, and attribution metrics. We’ve analyzed TikTok’s new Web Auction Best Practices Guide and pulled out the most important advice for advertisers.
Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.
They’re trying to woo women and Gen Z consumers away from competitors.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.
Fifty-seven percent of B2B marketers said creating the right content is a challenge.