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The future of Super Bowl advertising is multi-platform: Brands are investing in second-screen engagement and digital-first campaigns to maximize impact beyond the game.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

Most firms have announced AI-related initiatives, but fintechs have a key advantage.

We look at how adjusted pricing, launching in new categories and markets, and growing its debit card made this possible

Pinterest’s AI-driven ad strategy and shopping expansion drive Q4 growth: Revenue surges 18% YoY as Gen Z engagement and ad performance improve.

They’re still using the payment method, but some are wary the plans lead to overspending

The payment method may not appeal to consumer-facing businesses but will add value for its B2B customers

Waiting in line is a major turnoff for shoppers: Frustrations are rising as anti-theft measures and understaffed stores lead to ballooning wait times.

The DOT’s halt on EV charging projects disrupts a $5B initiative. The move risks stalling consumer adoption and industry momentum.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, price comparisons drive online shopping, consumers consider their grocery necessities, and retail media proves its effectiveness to consumer packaged goods (CPG) brands.

Beauty demand is falling back to earth: While beauty spending has been incredibly resilient, consumers are gradually becoming more price-conscious in their buying habits.

Retailers brace for headwinds: Companies ranging from Amazon to Whirlpool are preparing for multiple challenges that could pressure consumer spending and their bottom lines.

Oregon bill seeks to ban AI nurses: If passed, the bill could provide a framework for other states as they work to regulate the use of AI in healthcare settings.

Parents sue Walgreens, OptumRx over son’s death: They allege that a sudden price hike of his asthma medication made it unaffordable. The lawsuit will put more pressure on regulators to lower medication costs and improve drug pricing transparency.

Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and EMARKETER.

Amazon’s ad business expands: Ad sales were up 18% YoY to $17.28 billion, fueled by retail media and Prime Video ads.

Apple risks consumer trust—and security breaches—if it gives the UK a back door to iCloud, but noncompliance invites legal action.

OpenAI hopes the Super Bowl can boost usage: Its first-ever spot coincides with a rebrand and rollout of ChatGPT search.