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AI Overviews are driving down healthcare clickthrough rates on Google search

Article by Rajiv Leventhal  |  May 30, 2025
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AI Overviews are driving down healthcare clickthrough rates on Google search
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Digital Health
United States

The data: Google search clickthrough rates (CTRs) for healthcare content dropped 34.5% from May to December last year, according to our Industry KPI data provided by Databox. Google search console CTRs are the percentage of clicks received from search results compared with the total number of impressions.

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