On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.
Nearly six in 10 retail marketers worldwide say that performance-driven paid media is the most critical advertising capabilities and media investments, according to November 2023 data from TechValidate and Mediaocean.
With third-party cookies facing deprecation, advertisers will need to get creative to reach target customers. “To me, the absence of cookies doesn't mean absence of audience targeting,” said Vitaly Pecherskiy, co-founder and CEO of StackAdapt, on the Outlook and Strategies for 2024's Second Half EMARKETER summit. “You can have the world's best targeting, reach the right user at the right time [on the] right device, but if the ad is actually not good, it can probably do more bad than good,” he added.
Despite the rise of connected TV, over-the-air programming remains a vital part of the television ecosystem, engaging millions of viewers outside the scope of big data. Learn how comprehensive measurement strategies can ensure that every viewer counts, no matter how they choose to watch.
Walmart’s market share gains continued in Q1 as the retailer emphasizes value and convenience: The company continues to draw in more high-income shoppers, while its advertising and marketplace offerings boost revenues.
A flurry of product and services launches will help Visa stay competitive and diversify away from swipe fee revenues
Netflix to develop in-house ad platform: The streaming giant will end its Microsoft partnership to offer better targeting and analytics.
97% of US TikTok shoppers also shopped at Amazon in the past five months, according to February 2024 data from Earnest Analytics.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.
As AI has evolved over the past few years, Pinterest has leaned heavily into the tech to create a more curated, relevant user experience.
Live shopping sparks interest in younger shoppers: So far, the format is most successful as a community-building exercise for brands.
LinkedIn’s not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. “LinkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,” said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.
Today’s podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase’s digital platforms. Listen today!
As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.
Home Depot’s sales have fallen for six straight quarters: That’s largely a reflection of a dismal housing market that CNN calls the “the worst time ever to buy a home.”
LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite.
“Fragmentation creates a headache in determining meaningful performance. That puts a lot of weight in the trust of the attribution models across all of your CTV ad buys,” Erik Gray, director of product analytics at MNTN, said at our recent EMARKETER Summit. But with a growing market, with more streaming channels and viewers, comes more opportunity to reach the right audience. Here are three ways to boost the success of your CTV ad campaigns amid fragmentation.
Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.
Google’s I/O showcases bold AI integration across products: The announcements show its marketplace strength but it’ll need an effective monetization strategy to beat the competition.