Even in a scramble for cookieless identity solutions, collecting consumer data should never feel sneaky. Consumers are aware of the need for their data in providing better, more tailored experiences. Nearly three in four consumers understand that sharing their data enables websites and apps to serve personalized ads, according to a January 2024 report by the IAB. The same report found that 70% of consumers are willing to share their personal data to support advertising. To work with them instead of against, here are four right ways to take a consumer-centric approach to data collection.
For many consumers, Mother’s Day is a time to celebrate the moms in their lives and treat them to something special. However, for others, it can be an emotionally challenging time. “Over the past few years, I’ve seen more and more people comment on Mother’s Day campaigns about how it is triggering for them, reminding them how they’ve lost their mother or mother figure,” said Shianne Smalling, senior manager of growth marketing at New York City-based bakery, Levain.
Some are disproving the commonly held belief that they can’t reach profitability.
New data sets, often referred to as big data, are revolutionizing the way we understand television viewing patterns. Find out how these insights are benefiting both buyers and sellers in the media industry.
Consumer spending rose in the first four months of 2024: Shoppers are becoming more deal-conscious as cost-of-living pressures weigh heavily.
“The restaurant industry is still reeling from the impact of the pandemic,” our content director Becky Schilling said on an episode of “Behind the Numbers: Reimagining Retail” podcast. On top of that, inflation and economic uncertainty has made for a tough four years. In face of these persisting challenges, restaurants are turning to AI and unified commerce solutions to improve the customer experience, build loyalty, and supercharge personalization.
The integration of AI into marketing is a top priority. Nearly 60% of organizations worldwide are integrating genAI into their marketing efforts, and almost 80% had allocated or planned to allocate budget to genAI in their marketing initiatives in the six months following an October 2023 survey by Capgemini. AI offers benefits but also introduces ethical and regulatory considerations and the need to improve data management.
Shopping should be easy, according to Ryan Fagan, vice president of digital at Lowe’s. “Our job is to guide them through their shopping trip as seamlessly as possible.” Fagan shared three ways Lowe’s is enhancing its ecommerce experience, from tailoring the digital experience to specific customer segments to surfacing other relevant products throughout the shopping journey.
Meta’s latest AI advertising rollout reveals a significant shift: Free, broad access to AI creative will help win favor with brands, but ethical quandaries are unresolved.
Financial institutions that have relied on the platform to reach young consumers must come up with a Plan B—or face losing brand awareness.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior director of media content Becky Schilling.
Bad weather drove more shoppers to Instacart in Q1: The company expects the positive trend to continue in Q2 as it prepares to add Uber Eats to its platform.
57% of US adults have used eBay to purchase secondhand luxury fashion and accessories online in the past year, according to March 2024 data from CivicScience.
16 US states have enacted comprehensive consumer privacy laws as of April 2024, according to the International Association of Privacy Professionals.
“[Generative AI] is an aggregated view of all we know,” said Tess Kornfield, vice president of product and data science at ThredUP, at our Outlook and Strategies for 2024’s Second Half EMARKETER Summit. Issues with generative AI aren’t always a result of the tech itself. Often, AI exposes existing issues which are exacerbated by the tech’s scale and efficiency. Here are three areas marketers should watch when working with generative AI.
Instacart and Uber team up to keep DoorDash at bay: Instacart hopes the deal will protect its grocery business and widen consumer appeal, while Uber looks for new customers.
Retail media is moving beyond performance to become a tool that marketers can use to drive both sales and brand awareness. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns.
Just as television evolves, so does its advertising potential. With a significant increase in viewership for ad-supported streaming services and FAST channels, the opportunity for advertisers is immense. Discover how the shift towards legacy and rerun content is reshaping strategies.
A major rebound for Disney's streaming sector: Losses cut dramatically to $18 million, while Disney+ adds 6.3 million subscribers thanks to key partnerships.