On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Food or merchandise at in-person events was the most popular purchase category for mobile wallet users worldwide in January 2024, purchased by 29% of users, according to Kantar.
For August, a digitally native direct-to-consumer brand of period care products, TikTok gives more than it takes down. For example, in January 2020, its launch video was immediately removed by the platform. “I still get videos taken down for what the app believes is graphic content,” said August co-founder Nadya Okamoto. Still, Okamoto credits TikTok for helping her cultivate a community of nearly 4.5 million followers across her personal and brand TikTok accounts, as well as allowing her to open a dialogue for authentic marketing.
On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.
The Philadelphia-based lender had planned to exit the mortgage business after struggling under the weight of higher interest rates
51% of US teens and parents think teens spend the right amount of time on smartphones, while 64% think they spend the right amount of time on social media, according to October 2023 data from Pew Research Center.
Out-of-home (OOH) campaigns in big cities need diversity in OOH formats so more of the target audience sees the ads without advertisers necessarily spending more, according to Brian Rappaport, CEO of OOH agency Quan Media Group.
Companies are baking genAI into several different aspects of their social strategies and workflows. But it’s already delivering dividends during content creation, especially because demand for content is sky-high.
Push notification trends highlight industry differences: Retail and media excel with tailored strategies, while travel struggles with lower engagement.
Adoption of AI in banking chatbots gathers steam this year: A survey finds that 3 in 10 credit union respondents plan to invest in AI-powered chatbots in the coming months. That’s a more aggressive rate than their rival community banks.
In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.
QSR customers focused on value in Q1: The common thread in the earnings of Starbucks, McDonald’s, Yum Brands, and Restaurant Brands International is that consumers are feeling jittery.
Roblox introduces immersive video ads to capture Gen Z's attention: New ad format expected to boost brand engagement and user actions.
Inflation is on the rise and the competition for consumer dollars is heating up between restaurants and retailers. Here are five insights into how consumers are purchasing their food as prices continue to rise.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three heritage brands that have found a way to become cool again. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
Over two-thirds (68%) of US adults somewhat or strongly agree that dynamic pricing (the practice of raising prices when demand is high and dropping them when demand is low) is price gouging, per a March 2024 CivicScience survey.
Think of off-site retail media as filling a bus with potential customers and driving them directly to your storefront, Bob Coon senior vice president of US sales at TripleLift, said during a recent EMARKETER webinar. But just delivering customers to your storefront doesn’t guarantee they will buy. Here’s what retailers and marketers need to know to take advantage of off-site retail media.
“What will happen next?” That’s the big question marketers have following the signing of a potential TikTok ban into law, according to Liz Cole, chief social officer at VML. While marketers don’t know if parent company ByteDance will sell TikTok, shut the platform down in the US, or find a way to fend off the legislation in court, they can prepare now for what’s to come.
Amazon beats estimates as advertising, profitability push delivers results: The retailer’s spring sale and Prime Video ads helped drive a 13% increase in revenues.
Pinterest reaches 518 million MAUs with a 12% YoY increase: Revenues rise by 23% to $740 million, outpacing expectations and highlighting strategic gains.