The news: PayPal users can get 20% cash back on their Taco Bell orders if they check out with PayPal or Venmo in-app or online, per a press release.

• Purchases must be over $5 and the maximum cash back a user can receive is $10.
• PayPal Debit Mastercard cardholders stand to earn an additional 5% back if they select restaurants as one of their monthly cash-back categories.

PayPal can also be set as a default payment option in the Taco Bell app.

PayPal strategy: PayPal has been pushing users to use its payment platforms for everyday purchases with its “PayPal Everywhere” and “Venmo Everything” marketing campaigns starring Will Ferrell, Aimee Lou Wood, and Patrick Schwarzenegger.

Taco volume: Both PayPal and Venmo are trying to snag more everyday payment volume. This is especially true for Venmo, which is fighting to shed its reputation as solely a P2P provider. 

Our take: For Taco Bell enthusiasts, 20% cash back every week may be too good of an offer to refuse. 

As consumers engage more with the PayPal app, they may start checking out with PayPal on other sites—they may also sign up for PayPal’s other services, like its credit card or high-yield savings account. 

And offering the deal only online helps Taco Bell improve the customer experience, cutting wait times and encouraging repeat visits.

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