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EMARKETER

EMARKETER forecast: Ecommerce sales will grow at their slowest pace since the Great Recession

Article by Zak Stambor  |  Jul 3, 2025
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EMARKETER forecast: Ecommerce sales will grow at their slowest pace since the Great Recession
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Topics
Retail Ecommerce Sales
Consumer Behavior
United States

The situation: A perfect storm of consumer pullbacks, rising prices from new tariffs, and the suspension of the de minimis tax exemption will drag US ecommerce sales growth this year to its weakest pace since the Great Recession in 2009.

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