February 28, 2019

Healthcare & Pharma Industry Ad Spending in Germany, by Media, 2018 (millions of € and % of total)


Within the healthcare and pharma industry more than half of the advertising budget was spent on TV advertising and more than one quarter was spent on consumer publications in Germany in 2018. Newspaper, digital, radio, billboard, trade journals, and cinema advertising together made up less than ... twenty percent in this industry. More