Newspaper Ad Spending

eMarketer's forecasts, data and statistics include estimates for newspaper ad spending for the US, Canada, France, Germany and China. You can also compare newspaper ad spending against other media, including TV, radio, magazine, digital, out-of-home, and total media ad spending. eMarketer's reports, ... charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What are newspaper ad spending trends?
  • How much is spent on newspaper advertising in the US?
  • How much of total media ad spending goes to newspapers?


More On: Newspaper Ad Spending

See All

Digital Ad Revenue Gains Remain Elusive for Magazines and Newspapers

Apr 10, 2019

Newspapers and magazines have seen declining print revenues for years and hoped digital would make up for those losses. But even as the US digital ad market will grow by 19.1% this year to $129.34 billion, newspapers and magazines aren’t seeing increases nearly that big.

US Digital Ad Spending Will Surpass Traditional in 2019

Feb 19, 2019

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.