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EMARKETER

Global Media Intelligence 2025: Middle East and Africa

Report by Paul Briggs  |  Oct 30, 2025
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Report
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Table of Contents
What’s Inside
Middle East and Africa in Perspective
Egypt
Israel
Saudi Arabia
South Africa
UAE
Chart Overview by Country
Media Gallery
About This Report
The Middle East and Africa region continues to change as new formats attract younger and older users alike. The GMI report for the region is a deep dive into its shifting habits relating to time spent with media, media adoption, and device ownership.
Topics
Media Consumption
Middle East & Africa
Table of Contents
What’s Inside
Middle East and Africa in Perspective
Egypt
Israel
Saudi Arabia
South Africa
UAE
Chart Overview by Country
Media Gallery

What’s Inside

The Middle East and Africa Global Media Intelligence (GMI) Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the UAE. The polling was conducted by consumer research firm GWI in H1 2025. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • Internet users who are excited about AI

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. What’s Inside
  2. Middle East and Africa in Perspective
  3. Egypt
  1. Israel
  2. Saudi Arabia
  3. South Africa
  1. UAE
  2. Chart Overview by Country
  3. Media Gallery

Charts in This Report

How the World Spends Its Time With Media

authors

Paul Briggs

Contributors

Rahul Chadha
Director, Report Editing
Donte Gibson
Senior Charts Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Ana Sazon
Chart Editor
Andrea Szasz
Forecasting Analyst
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
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