Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Dec 15, 2025

Creators are putting brand quality at the top of their partnership wish list

Article |
 Dec 15, 2025

UK-based Starling plans to buy a bigger loan book

Article |
 Dec 15, 2025

Banks should build strategy around life stages, not products

Article |
 Dec 15, 2025

Decoding the mixed signals of the 2025 holiday season

Article |
 Dec 15, 2025

Lenders should personalize their mortgage pitch as rates fall

Article |
 Dec 15, 2025

As CTV takes the lead, marketers adapt to multitasking audiences

Article |
 Dec 15, 2025

Agencies work to fill commerce media network gaps

Article |
 Dec 15, 2025

Albertsons expands off-site shoppability

Article |
 Dec 15, 2025

OpenAI counters Gemini with new model built for high-stakes brand tasks

Article |
 Dec 15, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Global Media Intelligence 2025: Middle East and Africa

Report by Paul Briggs  |  Oct 30, 2025

The Global Media Intelligence Report 2025

How Media Behaviors Are Shifting in 50 Markets Worldwide

more
Download
Report
Share
Table of Contents
What’s Inside
Middle East and Africa in Perspective
Egypt
Israel
Saudi Arabia
South Africa
UAE
Chart Overview by Country
Media Gallery
About This Report
The Middle East and Africa region continues to change as new formats attract younger and older users alike. The GMI report for the region is a deep dive into its shifting habits relating to time spent with media, media adoption, and device ownership.
Topics
Media Consumption
Middle East & Africa
Table of Contents
What’s Inside
Middle East and Africa in Perspective
Egypt
Israel
Saudi Arabia
South Africa
UAE
Chart Overview by Country
Media Gallery

What’s Inside

The Middle East and Africa Global Media Intelligence (GMI) Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the UAE. The polling was conducted by consumer research firm GWI in H1 2025. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • Internet users who are excited about AI

authors

Paul Briggs

Contributors

Rahul Chadha
Director, Report Editing
Donte Gibson
Senior Charts Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Ana Sazon
Chart Editor
Andrea Szasz
Forecasting Analyst
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2025 
EMARKETER Inc. All Rights Reserved.