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EMARKETER

The Global Media Intelligence Report 2025

How Media Behaviors Are Shifting in 50 Markets Worldwide

Report by Paul Briggs  |  Oct 30, 2025
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Table of Contents
Executive Summary
Global viewership favors streaming over live TV
Listenership has also gone digital, but radio is hanging on
Short-video consumption reveals a global divide
The creator audience in Asia differs from Western countries
Latin America leads the world in enthusiasm for AI, while wealthy Western countries lag behind
GWI Methodology Statement
Sources
Media Gallery
About This Report
The global mediascape has shifted rapidly over the past decade and continues to change as new formats attract users of all ages. The 2025 Global Media Intelligence (GMI) report is a deep dive into country-level and regional habits relating to time spent with media, media adoption, and device ownership.
Topics
Media Consumption
Time Spent with Media
Worldwide
Table of Contents
Executive Summary
Global viewership favors streaming over live TV
Listenership has also gone digital, but radio is hanging on
Short-video consumption reveals a global divide
The creator audience in Asia differs from Western countries
Latin America leads the world in enthusiasm for AI, while wealthy Western countries lag behind
GWI Methodology Statement
Sources
Media Gallery

The 2025 Global Media Intelligence (GMI) report explores shifting media habits across 50 markets—showing how streaming, short video, and audio formats compete for global attention while regional preferences challenge assumptions about universal adoption.

Key Question: How are emerging formats shifting media consumption around the world?

Key Stat: Many emerging markets far exceed the worldwide average for time spent with short video, which is 6 hours, 45 minutes (6:45) weekly in 2025.

Half of the Top 10 Countries for Short-Form Video Consumption Are in Latin America
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Here’s what’s in the full report

1file

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7charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Global viewership favors streaming over live TV
  3. Listenership has also gone digital, but radio is hanging on
  1. Short-video consumption reveals a global divide
  2. The creator audience in Asia differs from Western countries
  3. Latin America leads the world in enthusiasm for AI, while wealthy Western countries lag behind
  1. GWI Methodology Statement
  2. Sources
  3. Media Gallery

Charts in This Report

Half of the Top 10 Countries for Short-Form Video Consumption Are in Latin AmericaSubscription Video-on-Demand Streaming Has Overtaken Live TV in Every Region
Most Regions Show a Major Shift to Digital Audio Over RadioHalf of the Top 10 Countries for Short-Form Video Consumption Are in Latin America
How the World Spends Its Time With Media, (hrs:mins spent per week among internet users worldwide, by region, 2025)Asian Regions Are More Willing to Pay for Creator Content
Latin America Is Most Enthusiastic About AI

authors

Paul Briggs

Contributors

Rahul Chadha
Director, Report Editing
Man-Chung Cheung
Ethan Cramer-Flood
Eleni Digalaki
Bill Fisher
Donte Gibson
Senior Charts Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Naomi Rebuelta
Copy Editor
Ana Sazon
Chart Editor
Heather Sprung
Senior Editor
Andrea Szasz
Forecasting Analyst
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
Paul Verna
VP, Content
Yoram Wurmser
Principal Analyst
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