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EMARKETER

Global Media Intelligence 2025: Latin America

Report by Paul Briggs  |  Oct 30, 2025
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Report
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Table of Contents
What’s Inside
Latin America in Perspective
Brazil
Mexico
Argentina
Chile
Colombia
Chart Overview by Country
Media Gallery
About This Report
Media in Latin America continues to change as new formats attract users of all ages. The GMI report takes a deep dive into the shifting regional habits related to time spent with media, media adoption, and device ownership.
Topics
Media Consumption
Latin America
Table of Contents
What’s Inside
Latin America in Perspective
Brazil
Mexico
Argentina
Chile
Colombia
Chart Overview by Country
Media Gallery

What’s Inside

The Latin America Global Media Intelligence (GMI) Report includes poll results from Argentina, Brazil, Chile, Colombia, and Mexico. The polling was conducted by consumer research firm GWI in H1 2025. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • Internet users who are excited about AI

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. What’s Inside
  2. Latin America in Perspective
  3. Brazil
  1. Mexico
  2. Argentina
  3. Chile
  1. Colombia
  2. Chart Overview by Country
  3. Media Gallery

Charts in This Report

How the World Spends Its Time With Media

authors

Paul Briggs

Contributors

Donte Gibson
Senior Charts Editor
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Ana Sazon
Chart Editor
Heather Sprung
Senior Editor
Andrea Szasz
Forecasting Analyst
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
Paul Verna
VP, Content
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