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EMARKETER

Global Media Intelligence 2025: East Asia and Oceania

Report by Paul Briggs  |  Oct 30, 2025
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Table of Contents
What’s Inside
East Asia and Oceania in Perspective
Australia
Japan
South Korea
Hong Kong
New Zealand
Taiwan
Chart Overview by Country
Media Gallery
About This Report
Media habits in East Asia and Oceania are being redefined. Streaming outpaces broadcast, creators rival traditional TV, and new devices—from wearables to smart home tech—are reshaping how audiences spend time and money on content.
Topics
Media Consumption
Asia-Pacific
Table of Contents
What’s Inside
East Asia and Oceania in Perspective
Australia
Japan
South Korea
Hong Kong
New Zealand
Taiwan
Chart Overview by Country
Media Gallery

What’s Inside

The East Asia and Oceania Global Media Intelligence (GMI) Report includes poll results from Australia, China*, Hong Kong, Japan, New Zealand, South Korea, and Taiwan. The polling was conducted by consumer research firm GWI in H1 2025. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • Internet users who are excited about AI

*Please note that we do not discuss China in depth in the East Asia and Oceania report because we have broken it out into its own report. For more on China, check out “Global Media Intelligence 2025: China.”

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. What’s Inside
  2. East Asia and Oceania in Perspective
  3. Australia
  4. Japan
  1. South Korea
  2. Hong Kong
  3. New Zealand
  4. Taiwan
  1. Chart Overview by Country
  2. Media Gallery

Charts in This Report

How the World Spends Its Time With Media

authors

Paul Briggs

Contributors

Man-Chung Cheung
Donte Gibson
Senior Charts Editor
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Ana Sazon
Chart Editor
Heather Sprung
Senior Editor
Andrea Szasz
Forecasting Analyst
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
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