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EMARKETER

Global Media Intelligence 2025: Central and Eastern Europe

Report by Paul Briggs  |  Oct 30, 2025

The Global Media Intelligence Report 2025

How Media Behaviors Are Shifting in 50 Markets Worldwide

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Report
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Table of Contents
What’s Inside
Central and Eastern Europe in Perspective
Bulgaria
Croatia
Czech Republic
Hungary
Poland
Romania
Russia
Turkey
Chart Overview by Country
Media Gallery
About This Report
In Central and Eastern Europe, streaming trails TV as desktops and smart TVs shape habits. Social media is a daily habit, while spending on creators lags. This report shows how these patterns recalibrate media mixes, from radio-heavy markets to fast-growing CTV.
Topics
Media Consumption
Central & Eastern Europe
Table of Contents
What’s Inside
Central and Eastern Europe in Perspective
Bulgaria
Croatia
Czech Republic
Hungary
Poland
Romania
Russia
Turkey
Chart Overview by Country
Media Gallery

What’s Inside

The Central and Eastern Europe Global Media Intelligence (GMI) Report includes poll results from Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, Russia, and Turkey. The polling was conducted by consumer research firm GWI in H1 2025. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • Internet users who are excited about AI

authors

Paul Briggs

Contributors

Donte Gibson
Senior Charts Editor
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Ana Sazon
Chart Editor
Heather Sprung
Senior Editor
Andrea Szasz
Forecasting Analyst
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
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