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EMARKETER

Global Media Intelligence 2025: South and Southeast Asia

Report by Paul Briggs  |  Oct 30, 2025

The Global Media Intelligence Report 2025

How Media Behaviors Are Shifting in 50 Markets Worldwide

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Table of Contents
What’s Inside
South and Southeast Asia in Perspective
India
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Chart Overview by Country
Media Gallery
About This Report
Short video now beats TV across South and Southeast Asia. Mobile screens rule, platforms fragment, and creator content surges—reshaping news, gaming, and shopping. See how device mix and monetization pressures vary by market.
Topics
Media Consumption
Southeast Asia
Asia-Pacific
Table of Contents
What’s Inside
South and Southeast Asia in Perspective
India
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Chart Overview by Country
Media Gallery

What’s Inside

The South and Southeast Asia Global Media Intelligence (GMI) Report includes poll results from India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The polling was conducted by consumer research firm GWI in H1 2025. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • Internet users who are excited about AI

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. What’s Inside
  2. South and Southeast Asia in Perspective
  3. India
  4. Indonesia
  1. Malaysia
  2. Philippines
  3. Singapore
  4. Thailand
  1. Vietnam
  2. Chart Overview by Country
  3. Media Gallery

Charts in This Report

How the World Spends Its Time With Media

authors

Paul Briggs

Contributors

Rahul Chadha
Director, Report Editing
Man-Chung Cheung
Donte Gibson
Senior Charts Editor
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Ana Sazon
Chart Editor
Heather Sprung
Senior Editor
Andrea Szasz
Forecasting Analyst
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
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