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EMARKETER

Global Media Intelligence 2025: Canada

Report by Paul Briggs  |  Oct 30, 2025

The Global Media Intelligence Report 2025

How Media Behaviors Are Shifting in 50 Markets Worldwide

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Table of Contents
What’s Inside
Canada in Perspective
Chart Overview
Media Gallery
About This Report
Canada’s mediascape continues to change as new formats attract younger and older users alike. The GMI report for Canada is a deep dive into the country’s shifting habits relating to time spent with media, media adoption, and device ownership.
Topics
Media Consumption
Canada
Table of Contents
What’s Inside
Canada in Perspective
Chart Overview
Media Gallery

What’s Inside

The Canada coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2025, conducted by GWI. Click here to view the charts for these metrics: 

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • Internet users who are excited about AI

authors

Paul Briggs

Contributors

Rahul Chadha
Director, Report Editing
Donte Gibson
Senior Charts Editor
Bill Fisher
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Ana Sazon
Chart Editor
Andrea Szasz
Forecasting Analyst
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
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