ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Retailers link location-based data to revenue

Article |
 Oct 30, 2025

The big answers: EMARKETER Daily quiz

Article |
 Oct 29, 2025

Middle-income shoppers feel the holiday squeeze

Article |
 Oct 29, 2025

Citi accelerates institutional adoption of crypto infrastructure

Article |
 Oct 29, 2025

Fidelity will offer Solana for retail, institutional investors

Article |
 Oct 29, 2025

For marketers, synthetic audiences are the new focus groups

Article |
 Oct 29, 2025

Beauty’s data-driven glow-up: What Prime’s Big Deal Days revealed about shopper trends

Article |
 Oct 29, 2025

Fiservs’ huge Q3 earnings take hit from Argentinian crisis

Article |
 Oct 29, 2025

Eli Lilly taps NVIDIA to fast-track drug R&D with AI supercomputing

Article |
 Oct 29, 2025

D2C ecommerce sellers worry about tariffs, tech as holidays approach

Article |
 Oct 28, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Global Media Intelligence 2025: Canada

Report by Paul Briggs  |  Oct 30, 2025
Download
Report
Share
Table of Contents
What’s Inside
Canada in Perspective
Chart Overview
Media Gallery
About This Report
Canada’s mediascape continues to change as new formats attract younger and older users alike. The GMI report for Canada is a deep dive into the country’s shifting habits relating to time spent with media, media adoption, and device ownership.
Topics
Media Consumption
Canada
Table of Contents
What’s Inside
Canada in Perspective
Chart Overview
Media Gallery

What’s Inside

The Canada coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2025, conducted by GWI. Click here to view the charts for these metrics: 

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • Internet users who are excited about AI

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. What’s Inside
  2. Canada in Perspective
  1. Chart Overview
  2. Media Gallery

    authors

    Paul Briggs

    Contributors

    Rahul Chadha
    Director, Report Editing
    Donte Gibson
    Senior Charts Editor
    Bill Fisher
    Penelope Lin
    Director, Data Visualization
    Emma Noyes
    Graphic Designer, Data Visualization
    Jennifer Pearson
    VP, Research
    Ana Sazon
    Chart Editor
    Andrea Szasz
    Forecasting Analyst
    Sakina Thanawala
    Copy Editor
    Matt Torpey
    Senior Chart Editor
    Johann Valderrama
    Chart Editor
    Emman Velasco
    Chart Editor
    Jherr Daven Velasco
    Researcher
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client
    Unlock Unlimited Insights with PRO+