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EMARKETER

Global Media Intelligence 2025: Western Europe

Report by Paul Briggs  |  Oct 30, 2025

The Global Media Intelligence Report 2025

How Media Behaviors Are Shifting in 50 Markets Worldwide

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Table of Contents
What’s Inside
Western Europe in Perspective
France
Germany
UK
Austria
Belgium
Denmark
Greece
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
Chart Overview by Country
Media Gallery
About This Report
Western Europe’s mediascape continues to change as new formats attract younger and older users alike. The GMI report for Western Europe is a deep dive into the region’s shifting habits relating to time spent with media, media adoption, and device ownership.
Topics
Media Consumption
Western Europe
Table of Contents
What’s Inside
Western Europe in Perspective
France
Germany
UK
Austria
Belgium
Denmark
Greece
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
Chart Overview by Country
Media Gallery

What’s Inside

The Western Europe Global Media Intelligence (GMI) Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK. The polling was conducted by consumer research firm GWI in H1 2025. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • Internet users who are excited about AI

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. What’s Inside
  2. Western Europe in Perspective
  3. France
  4. Germany
  5. UK
  6. Austria
  1. Belgium
  2. Denmark
  3. Greece
  4. Italy
  5. Netherlands
  6. Norway
  1. Portugal
  2. Spain
  3. Sweden
  4. Switzerland
  5. Chart Overview by Country
  6. Media Gallery

Charts in This Report

How the World Spends Its Time With Media

authors

Paul Briggs

Contributors

Rahul Chadha
Director, Report Editing
Bill Fisher
Donte Gibson
Senior Charts Editor
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Ana Sazon
Chart Editor
Andrea Szasz
Forecasting Analyst
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
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