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EMARKETER

Global Media Intelligence 2025: China

Report by Paul Briggs  |  Oct 30, 2025

The Global Media Intelligence Report 2025

How Media Behaviors Are Shifting in 50 Markets Worldwide

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Table of Contents
What’s Inside
China in Perspective
Chart Overview
Media Gallery
About This Report
China’s digital landscape is mobile-first and device-rich, yet media use is fleeting. Short-form video is the standout habit, while light engagement elsewhere forces brands to rethink how to capture attention.
Topics
Media Consumption
China
Table of Contents
What’s Inside
China in Perspective
Chart Overview
Media Gallery

What’s Inside

The China coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2025, conducted by GWI. Click here to view the charts for these metrics: 

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • Internet users who are excited about AI

authors

Paul Briggs

Contributors

Man-Chung Cheung
Donte Gibson
Senior Charts Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Naomi Rebuelta
Copy Editor
Heather Sprung
Senior Editor
Andrea Szasz
Forecasting Analyst
Sakina Thanawala
Copy Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Jherr Daven Velasco
Researcher
Paul Verna
VP, Content
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