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EMARKETER

Global Media Intelligence 2025: China

Report by Paul Briggs  |  Oct 30, 2025
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Report
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Table of Contents
What’s Inside
China in Perspective
Chart Overview
Media Gallery
About This Report
China’s digital landscape is mobile-first and device-rich, yet media use is fleeting. Short-form video is the standout habit, while light engagement elsewhere forces brands to rethink how to capture attention.
Topics
Media Consumption
China
Table of Contents
What’s Inside
China in Perspective
Chart Overview
Media Gallery

What’s Inside

The China coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2025, conducted by GWI. Click here to view the charts for these metrics: 

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer video viewers
  • Creator membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners
  • Internet users who are excited about AI

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. What’s Inside
  2. China in Perspective
  1. Chart Overview
  2. Media Gallery

    authors

    Paul Briggs

    Contributors

    Man-Chung Cheung
    Donte Gibson
    Senior Charts Editor
    Penelope Lin
    Director, Data Visualization
    Emma Noyes
    Graphic Designer, Data Visualization
    Jennifer Pearson
    VP, Research
    Naomi Rebuelta
    Copy Editor
    Heather Sprung
    Senior Editor
    Andrea Szasz
    Forecasting Analyst
    Sakina Thanawala
    Copy Editor
    Johann Valderrama
    Chart Editor
    Emman Velasco
    Chart Editor
    Jherr Daven Velasco
    Researcher
    Paul Verna
    VP, Content
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