Retailers are rapidly building, organizing, and evolving their media businesses. New Bain & Company and EMARKETER survey findings benchmark the structures, capabilities, and priorities shaping retail media networks in the year ahead.

This deck covers:​

• How retail media networks (RMNs) are structured and governed, including reporting lines, team composition, and incentive models​
• Where RMNs are most and least confident in their capabilities across strategy, operations, measurement, and technology​
• Where RMNs are focusing investment and anticipating disruption in 2026 and beyond, from AI adoption to evolving media formats​

This deck can help you:​

• Benchmark performance and develop strategies (media platforms)​
• Showcase opportunities to customers (solution providers)