Marketing Measurement Surveys

eMarketer's reports, interviews, articles, forecasts, data and statistics give insight into what marketing metrics can be the most effective in helping you reach your business goals. Explore what key performance indicators (KPIs) and measurement you need in place to impact your results. Learn how ... companies are measuring marketing return on investment (ROI). eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼

How do you define marketing success?
How do you measure ROI?
What metrics should you track and how to set key performance indicators (KPIs)?

Reports

Latest Report Retail & Ecommerce Marketing

Report by Lauren Fisher May 22, 2018

Understanding Customer Engagement

This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.

View this Report

Charts

There are 211 charts about 'Marketing Measurement Surveys'

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Marketing Measurement Surveys

Reports

Understanding Customer Engagement

Charts

Most Recent Charts

Strategic Metrics CMOs in North America and UK Track on Their Dashboard, by Metric Category, Aug 2019 (% of respondents in each group)

Leading Metrics Companies in Australia, the UK and the US Use to Measure Contact Center Success, Dec 2018 (% of respondents)

Most Effective Metrics Used to Measure Customer Experience Improvements at Companies Worldwide, Sep 2019 (% of respondents)

Which Metrics Do Marketers in Europe, the Middle East and Africa (EMEA) Use to Measure Mobile Marketing Effectiveness? (% of respondents, 2018 & 2019)

At What Phase During the Campaign Lifecycle Do Senior Marketers Worldwide Begin Optimization? (% of respondents, by company type, Aug 2019)

More On: Marketing Measurement Surveys

Metrics Used by Companies Worldwide to Measure Cross-Channel Marketing, by Company Type, Aug 2019 (% of respondents )

Average ROI from Multichannel Campaigns According to US* Marketers, July 2019 (% of respondents)

Multichannel Campaign ROI Success Factors for US* Companies, July 2019 (% of respondents)

Effectiveness of Marketing Channels for Reaching Target Audience According to US* Marketers, July 2019 (% of respondents)

Dollars and Conversion Rates US Companies Expect with vs. Without Accurate and Actionable Data, April 2019 (% of respondents)

Important Factors to Marketing Performance Success According to US Companies, May 2019 (% of respondents)

Consequences of Poor Data Quality According to US Companies, May 2019

What Have US Companies Experienced as a Result of Poor Marketing/Media Data Quality? (% of respondents, May 2019)

Most Important Digital Media Channels in Which to Invest According to US CMOs, Q2-Q3 2019 (% of respondents)

Marketing Measurement Methods Used by US CMOs, Q2-Q3 2019 (% of respondents)

What Metrics Do Companies Worldwide Use to Measure Digital Marketing Success? (% of respondents, Q2 2019)

Which Channels Do Senior Digital Marketers Worldwide Find the Most Effective or Deliver the Best Return on Investment for Their Digital Marketing Strategy? (% of respondents, Q2 2019)

What Are the Most Important Metrics for Measuring the Benefits of Marketing Automation Integration for Companies Worldwide? (% of respondents, June 2019)

Which Select Ad Types Do UK and US Marketers Find Challenging to Place and Measure? (% of respondents, April 2019)

How Data Science Is Changing Marketing Attribution