Marketing Measurement Surveys
eMarketer's reports, interviews, articles, forecasts, data and statistics give insight into what marketing metrics can be the most effective in helping you reach your business goals. Explore what key performance indicators (KPIs) and measurement you need in place to impact your results. Learn how ... companies are measuring marketing return on investment (ROI). eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
- How do you define marketing success?
- How do you measure ROI?
- What metrics should you track and how to set key performance indicators (KPIs)?
Reports
Report by Lauren Fisher May 22, 2018
Understanding Customer Engagement
This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.
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Charts
There are 216 charts about 'Marketing Measurement Surveys'
Most Recent Charts
What Do Companies in Germany, UK and the US Think Will Be the Most Important Driver of Business Growth in the Next Three Years? (% of respondents, March 2019)
What Is the Biggest Barrier to Effectiveness in Cross-Functional Teams for Companies Worldwide? (% of respondents, Fall 2018)
How Are US B2B Marketers Measuring Marketing Campaigns at the Middle of the Funnel that Are Designed to Accelerate Leads? (% of respondents, May 2019)
Which Metrics Do Companies Worldwide Measure for Their Customer Experience (CX) Apps? (% of respondents, Dec 2018)
How Often Do Companies Worldwide Access Data From Their Customer Experience (CX) Apps? (% of respondents, Dec 2018)
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How Data Science Is Changing Marketing Attribution
Feb 14, 2019
Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.