Marketing Measurement Surveys

eMarketer's reports, interviews, articles, forecasts, data and statistics give insight into what marketing metrics can be the most effective in helping you reach your business goals. Explore what key performance indicators (KPIs) and measurement you need in place to impact your results. Learn how ... companies are measuring marketing return on investment (ROI). eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼

How do you define marketing success?
How do you measure ROI?
What metrics should you track and how to set key performance indicators (KPIs)?

Reports

Latest Report Retail & Ecommerce Marketing

Report by Lauren Fisher May 22, 2018

Understanding Customer Engagement

This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.

View this Report

Attribution Beyond Marketing

Using All Company Touchpoints to Achieve a True Customer View

Charts

There are 218 charts about 'Marketing Measurement Surveys'

Marketing Measurement SurveysMarketing TacticsMarketing TechnologyAdvertising AgenciesCustomer ExperienceMultichannel MarketingBig Data

Which Channels Do Senior Digital Marketers Worldwide Find the Most Effective or Deliver the Best Return on Investment for Their Digital Marketing Strategy? (% of respondents, Q2 2019)

What Are the Most Important Metrics for Measuring the Benefits of Marketing Automation Integration for Companies Worldwide? (% of respondents, June 2019)

Which Select Ad Types Do UK and US Marketers Find Challenging to Place and Measure? (% of respondents, April 2019)

Which Marketing Metric Would Senior Marketers Worldwide Track if Forced to Choose One? (% of respondents, Jan 2019)

Do US Digital Marketers Feed Their Customer Care Team with Real-Time Marketing and Loyalty Data from Their Omnichannel Campaigns? (% of respondents, March 2019)

Marketing Measurement Surveys

Reports

Understanding Customer Engagement

More Reports

Attribution Beyond Marketing

Charts

Most Recent Charts

Which Channels Do Senior Digital Marketers Worldwide Find the Most Effective or Deliver the Best Return on Investment for Their Digital Marketing Strategy? (% of respondents, Q2 2019)

What Are the Most Important Metrics for Measuring the Benefits of Marketing Automation Integration for Companies Worldwide? (% of respondents, June 2019)

Which Select Ad Types Do UK and US Marketers Find Challenging to Place and Measure? (% of respondents, April 2019)

Which Marketing Metric Would Senior Marketers Worldwide Track if Forced to Choose One? (% of respondents, Jan 2019)

Do US Digital Marketers Feed Their Customer Care Team with Real-Time Marketing and Loyalty Data from Their Omnichannel Campaigns? (% of respondents, March 2019)

More On: Marketing Measurement Surveys

How Often Are US Agency and Marketing Professionals' Ad Campaign KPIs Measured? (% of respondents, Feb 2019)

How Often Do the KPIs Measured by the Media Partners of US Agency and Marketing Professionals Align with The KPIs that They Need? (% of respondents, Feb 2019)

US Agency and Marketing Professionals Who Have Defaulted to a Last-Click Attribution Model, Feb 2019 (% of respondents)

What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)

Do Companies Worldwide Spend Their Ad Budget on Brand Awareness or Performance? (% of respondents, June 2019)

What Metrics Do B2B and B2C Companies Worldwide Use to Measure ROI? (% of respondents, April 2019)

Which Metric Do US Location Data Buyers Find Most Useful in Measuring Digital Ad Effectiveness? (% of respondents, May 2019)

What Do Companies in Germany, UK and the US Think Will Be the Most Important Driver of Business Growth in the Next Three Years? (% of respondents, March 2019)

Which Select Metrics/KPIs Are the Most Important to Companies Worldwide? (% of respondents, May 2019)

What Are the Primary Ways Companies Worldwide Measure the Success of Customer Experience (CX) Initiatives? (% of respondents, May 2019)

What Is the Biggest Barrier to Effectiveness in Cross-Functional Teams for Companies Worldwide? (% of respondents, Fall 2018)

How Are US B2B Marketers Measuring Marketing Campaigns at the Middle of the Funnel that Are Designed to Accelerate Leads? (% of respondents, May 2019)

Which Metrics Do Companies Worldwide Measure for Their Customer Experience (CX) Apps? (% of respondents, Dec 2018)

How Often Do Companies Worldwide Access Data From Their Customer Experience (CX) Apps? (% of respondents, Dec 2018)

How Data Science Is Changing Marketing Attribution