Marketing Measurement Surveys
- How do you define marketing success?
- How do you measure ROI?
- What metrics should you track and how to set key performance indicators (KPIs)?
This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.View this Report
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Which Channels Do Senior Digital Marketers Worldwide Find the Most Effective or Deliver the Best Return on Investment for Their Digital Marketing Strategy? (% of respondents, Q2 2019)
What Are the Most Important Metrics for Measuring the Benefits of Marketing Automation Integration for Companies Worldwide? (% of respondents, June 2019)
Which Select Ad Types Do UK and US Marketers Find Challenging to Place and Measure? (% of respondents, April 2019)
Which Marketing Metric Would Senior Marketers Worldwide Track if Forced to Choose One? (% of respondents, Jan 2019)
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