Radio Ad Spending

eMarketer's forecasts, data and statistics include estimates for radio ad spending for the US, Canada, France, Germany and China. You can also compare radio spending against other media, including TV, print, digital, out-of-home, and total media ad spending. eMarketer's reports, charts, interviews ... and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What are radio ad spending trends?
  • How much is spent on radio advertising in the US?
  • How much of total media ad spending goes to radio?

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Will New Measurement Standards Drive Podcast Advertising?

Jan 15, 2019

Fragmented and rudimentary measurements prevent more brands from buying in to podcasts. However, some of these issues may improve as ad standards emerge.