Radio Ad Spending

eMarketer's forecasts, data and statistics include estimates for radio ad spending for the US, Canada, France, Germany and China. You can also compare radio spending against other media, including TV, print, digital, out-of-home, and total media ad spending. eMarketer's reports, charts, interviews ... and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What are radio ad spending trends?
  • How much is spent on radio advertising in the US?
  • How much of total media ad spending goes to radio?

Interviews

More On: Radio Ad Spending

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How Dollar Shave Club Approaches Podcasting

Nov 27, 2018

The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.

US Ad Spending 2018

Oct 16, 2018

Our updated US ad spending forecast shows digital ad spending outpacing expectations. Digital media will capture $111.14 billion in ad dollars in 2018 and surpass traditional media ad spending by 2019, according to our latest estimates.

What’s Holding Programmatic Audio Back?

Aug 10, 2018

Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.