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September 28, 2018

Facebook Ad Revenues Worldwide, 2016-2020 (billions and % change)

Note

2017 numbers come from company reports. All other numbers are eMarketer estimates. For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/5a0a24aeba8ffd0d34173454/59f8b9c1bfce890eb41202a9">click here.</a>

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.