Facebook has had a tumultuous year. With the end of 2018 in sight, we’re looking back at major milestones in terms of usage, monetization and data privacy on Facebook, as well as Instagram, Messenger and WhatsApp. We are also looking forward into what marketers need to know in 2019.
WHAT’S IN THIS REPORT? This report provides an overview of the key developments in 2018 on Facebook’s four properties: Facebook, Instagram, Messenger and WhatsApp. It also digs into what marketers should expect in 2019.
KEY STAT: According to our latest forecast, Facebook will generate an average of $27.84 in ad revenues per worldwide user in 2018 and $30.28 in 2019.
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