Subscription Service* Status According to US Paid Subscription Subscribers, by Category, June 2018 (% of respondents)
Data is from the July 2018 Fetch report titled "The Mobile-First Consumer and the Subscription Economy." 1,500 US paid subscription service subscribers were surveyed via the Pollfish mobile survey platform in June 2018. Respondents were female (59%) and male (41%). Respondents identified their ages as 18-24 (20%), 25-34 (20%), 35-44 (21%), 45-54 (20%) and 55+ (19%). Subscription services were defined as previously pay-per product/service companies that now charge customers a subscription price to have recurring access to a product or service (e.g., Netflix, Spotify, Dollar Shave Club) vs. traditionally subscription-based businesses like public utilities. Fetch is a mobile ad agency.