Digital Content
Reports
Report by Jasmine Enberg and Andrew Lipsman Aug 30, 2018
Podcast Advertising 2018
More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.
View this ReportInterviews
eMarketer's Geoff Ramsey and ANA's Bill Duggan Talk Crisis of Trust
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Geoff Ramsey
Chief Innovation Officer
eMarketer
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US Internet Users Who Use Social Media Platforms to Access News, July 2019 (% of respondents)
Problems with News on Social Media Platforms According to US Internet Users, July 2019 (% of respondents)
Demographic Profile of US Social Media News Users Who Get News from Social Media, by Platform, July 2019 (% of total)
Which Business Models Do US/UK App Developers Currently Use vs. Which One Generates the Most Money*? (% of respondents, June 2019)
Podcast Genres that US Podcast Listeners Listen to the Most, Sep 2019 (% of respondents)
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Podcasts: A Small but Significant Audience
Apr 30, 2019
Podcasts still have a ways to go before catching up with traditional radio. As marketers try to reach the growing audience of digital audio listeners, podcasts stand out in a few key ways.