More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.View this Report
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Chief Innovation Officer
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Share of Time Spent on Mobile Apps Among Mobile Internet Users in China, by Category, Nov 2018 (% of total)
Monetization Models Used in Gaming vs. Nongaming Apps Worldwide, by OS, Feb 2019 (% of total analyzed by Mobbo)
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US Esports Ad Revenues Will Grow 25% in 2019
Mar 13, 2019
Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans. Esports ad revenues are poised to surpass $200 million by next year, according to eMarketer’s first forecast on esports and gaming revenues.
From What Entities/Individuals Are US Digital Device Users Most Likely to Share* vs. Trust** Content?, Dec 2018 (% of respondents)
Feb 13, 2019
Next on Netflix: Advertising?
Feb 11, 2019
Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?
What Food Information Sources Do US Internet Users Use Most Frequently? (% of respondents, by age, Apr 2018)
Feb 07, 2019
Subscription Video-on-Demand (SVOD) Subscribers in China, 2015-2018 (millions and % change)
Feb 01, 2019
Internet Users Worldwide Who Feel Creating Unique Content is Very Important, by Generation, Q4 2018 (% of respondents in each group)
Jan 25, 2019
US Revenues of the Top 10 Mobile Subscription Video-on-Demand (SVOD) Apps, 2016-2018 (millions)
Jan 24, 2019
Top 5 US Mobile Subscription Video-on-Demand (SVOD) Apps, Ranked by Revenues, 2017 & 2018 (millions)
Jan 24, 2019
Smartphone Users in China Who Consume Select Forms of Content at Least Once a Day, Sep 2018 (% of respondents)
Jan 22, 2019
Which Paid Subscription Services Do Internet Users in Germany Use on Their Smartphone? (% of respondents, Q3 2018)
Jan 17, 2019