Digital Content
Reports
Report by Jasmine Enberg and Andrew Lipsman Aug 30, 2018
Podcast Advertising 2018
More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.
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Interviews
eMarketer's Geoff Ramsey and ANA's Bill Duggan Talk Crisis of Trust
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Geoff Ramsey
Chief Innovation Officer
eMarketer
Charts
There are 210 charts about 'Digital Content'
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What Types of Digital Subscription Services Have Internet Users in Japan Used in the Past Year? (% of respondents, June 2019)
Top 10 Digital Subscription Services That Internet Users in Japan Are Interested In, June 2019 (% of respondents)
Average Revenues of the Top 100 Mobile App Publishers Worldwide, Apple App Store vs. Google Play, Q1 2014-Q1 2019 (millions)
Social Media/Messaging Platforms Used to Access News vs. for Any Purpose According to UK Internet Users, Feb 2019 (% of respondents)
Top 10 US Mobile Subscription Video-on-Demand (SVOD) Apps, Ranked by Revenues, Q1 2016-Q1 2019
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Podcasts: A Small but Significant Audience
Apr 30, 2019
Podcasts still have a ways to go before catching up with traditional radio. As marketers try to reach the growing audience of digital audio listeners, podcasts stand out in a few key ways.
