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July 1, 2025
Sub OTT Time and Ad Spend Remain Misaligned, Despite the Trend Toward Ad-Supported Tiers (subscription OTT (sub OTT) video as a % of time spent per day with media by US adults and % of US total ad spending, 2020-2027)
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US Time Spent vs. Ad Spending 2025Chart Title
Sub OTT Time and Ad Spend Remain Misaligned, Despite the Trend Toward Ad-Supported Tiers (subscription OTT (sub OTT) video as a % of time spent per day with media by US adults and % of US total ad spending, 2020-2027)Publication Date
July 1, 2025
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