Personal Care & Beauty
Reports
Influencer Marketing in China
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
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The Value of Working with Microinfluencers
Laura Brinker, vice president of beauty brand partnerships at Influenster, explains why the influencer market has evolved toward microinfluencers, and why influencer marketing is here to stay.
Laura Brinker
Vice President, Beauty Brand Partnerships
Influenster
Charts
There are 304 charts about 'Personal Care & Beauty'
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Top 10 Beauty Websites Among US Internet Users, Ranked by Market Share of Visits, Aug 2019
What Sources Have Influenced* the Personal Beauty Routines of Female Internet Users in Select Countries in Asia-Pacific? (% of respondents, May 2019)
What Sources Have Influenced* the Personal Beauty Routines of Female Internet Users in Mexico, Canada and the US? (% of respondents, May 2019)
What Sources Have Influenced* the Personal Beauty Routines of Female Internet Users in the EU-5? (% of respondents, May 2019)
Total* Media Ad Spending Growth for the Leading** Industries in China, H1 2018 & H1 2019 (% change)
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What's Driving Online Sales of Health, Personal Care and Beauty Products?
Jun 20, 2019
We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.