Personal Care & Beauty
Reports
Influencer Marketing in China
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
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Interviews
The Value of Working with Microinfluencers
Laura Brinker, vice president of beauty brand partnerships at Influenster, explains why the influencer market has evolved toward microinfluencers, and why influencer marketing is here to stay.
Laura Brinker
Vice President, Beauty Brand Partnerships
Influenster
Charts
There are 877 charts about 'Personal Care & Beauty'
Most Recent Charts
Why Do US and UK Female Internet Users Buy Beauty Products Directly from a Brand Instead of a Third-Party Seller? (% of respondents, Feb 2019)
Top 5 UK Industries, Ranked by TV Ad Spending, 2018 (millions of £ and % change)
Total Media Ad Spending Share in France, by Industry, 2018 (% of total)
Leading Influencer Video Content Watched by Influencer Video Viewers in South Korea, Jan 2019 (% of respondents)
Where Do US Women Shop for Beauty Products Digitally? (% of respondents, Oct 2018)
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These Three Industries Have Huge Potential Online
Feb 27, 2019
Food and beverage, personal care and auto parts products have traditionally lagged behind in ecommerce, but when you look more closely, it’s easy to see significant growth potential.
UK Amazon Share of Retail Ecommerce Transactions, by Product Category, Jan-Dec 2018 (% of total)
Feb 13, 2019
US Retail Ecommerce Sales Share, by Product Category, 2019 (% of total retail sales in each category)
Feb 01, 2019
