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Learn More →Retail Media at a Crossroads
Strong Growth Expectations Collide With Execution Challenges
Retail media networks (RMNs) face a widening gap between growth ambitions and execution capabilities. Competition is forcing sharper priorities, while technology and measurement gaps threaten progress. AI adds new revenue opportunities but also puts existing business models at risk.
This deck covers:
- RMNs’ growth expectations, revenue opportunities, and evolving advertiser priorities
- Persistent execution challenges across talent, technology, data, and measurement
- How RMNs are preparing for AI disruption and its implications for the future
authors
Sarah Marzano
Contributors
- Suzy Davidkhanian
- VP, Content
- Arielle Feger
- Na Li
- Director, Primary Research
- Wendy Malloy
- Director, Reports Editor
- Jennifer Pearson
- VP, Research
- Sakina Thanawala
- Copy Editor
- Jherr Daven Velasco
- Data Visualization Editor
- Johann Valderrama
- Data Visualization Editor
- Max Willens
- Senior Analyst
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