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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

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See our latest press releases, news articles or download our press kit.

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The US Beauty Consumer 2026

How Shoppers Engage With Social, AI, and Ads Across the Path to Purchase

Report by Sky Canaves | Sep 28, 2026

authors

Sky Canaves

Contributors

Suzy Davidkhanian: VP, Content

Carina Lamb: Senior Analyst

Brian Lau: Senior Forecasting Analyst

Penelope Lin: Director, Data Visualization

Wendy Malloy: Director, Reports Editor

Emma Noyes: Senior Graphic Designer, Data Visualization

Jennifer Pearson: VP, Research

Jherr Daven Velasco: Data Visualization Editor

Ali Young: Senior Copy Editor and Manager of Content Operations

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