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Learn More →The Pulse of the Consumer: UK Personal Care and Beauty Survey 2026
UK Shoppers’ Purchase Habits, Shopping Behavior, and Advertising Perceptions
Table of Contents
Media Gallery
About This Report
In our second-annual Pulse of the Consumer: UK Personal Care and Beauty Survey, shoppers share how dupes, social media, and AI are shaping product discovery.
Table of Contents
Media Gallery
Our second-annual Pulse of the Consumer: Personal Care and Beauty Survey explores how UK shoppers discover, research, and buy products across the category. The data maps behaviors along the path to purchase, including the growing role of social media and AI in product exploration, and the factors influencing purchases online and in stores.
This deck covers:
- Our sales forecast for personal care and beauty, by channel
- Purchase habits, including preferred channels and stores
- How shoppers discover and research personal care and beauty products
- How shoppers respond to different types of personal care and beauty ads
authors
Carina Lamb
Contributors
- Sky Canaves
- Principal Analyst
- Suzy Davidkhanian
- VP, Content
- Nikolai Dineros
- Copy Editor
- Na Li
- Director, Primary Research
- Wendy Malloy
- Director, Reports Editor
- Jennifer Pearson
- VP, Research
- Sakina Thanawala
- Copy Editor
- Emman Velasco
- Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
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