The high cost of TV service continues to be the most common reason adults in North America have cut the cord, according to TiVo survey data.
In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Oscar Orozco discuss the current state of digital video—who's watching, what are the major local platforms around the world, and is linear TV managing to fend off digital video?
Alan Wolk, co-founder of TV industry consultancy TV[R]EV, talks about the current shortcomings of TV's digital transition.
US digital video ad spending will increase at double-digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
New research shows that YouTube and Facebook are the go-to social platforms for consumers watching video content. And these viewers are most likely to engage with videos that demonstrate relevancy.
In 2018, close to 229 million people in China will watch video via a subscription streaming service that bypasses traditional distribution, according to eMarketer’s first-ever forecast of subscription over-the-top video viewership in the country.
In the latest episode of "Behind the Numbers," eMarketer's Paul Verna, Ezra Palmer and Connor Anovick talk about the various streaming services available, and the various considerations people grapple with when cutting the cord.
What will social video look like? Is "peak TV" past its peak? How much will connected TV ad spend grow? A look ahead at some of the key developments we expect to unfold in 2018.
Kids are digital natives. But aside from tweens, most lack smartphones. Instead, their digital activity is dominated by digital video, much to the chagrin of parents.
Streaming services are building up a head of steam in the US, according to data from Raymond James.
A survey of digital marketers worldwide reveals that many are faced with a variety of video advertising concerns, but these issues aren't enough to hinder their investments.
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna discusses the winners and losers from the Academy Awards telecast, including TV ratings, ad rates and streaming video.
Brian Rifkin, co-founder of JW Player, discusses the technical issues that create latency with video ads.
This year, 1.87 billion people worldwide will watch digital video via mobile phone at least once per month, up 11.9% over 2017. These individuals will represent more than three-quarters of all digital video viewers.
A recent survey of internet users worldwide by Salesforce showed 81% of respondents watched broadcast TV at least monthly, more than any other format. But there are stark generational differences in the way they consume media, especially video.
Will 2018 be the year of connected TV advertising? Will the number of streaming services continue to grow or start to consolidate? eMarketer analyst Paul Verna discusses key video trends to expect this year in the latest episode of "Behind the Numbers."
Although some streaming services have incorporated ads into their platforms, research shows that advertising is anathema to most consumers watching content.
As social media video surges, marketers are developing new ways to measure the efficacy of campaigns that use the medium.
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about key events in the digital video industry, including programmatic video ad spending and original content.
As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.