Gemini creates targeted offers mid-chat, pushing brands to meet users where intent is forming
This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI boom could get a reality check this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify.
Even if tariffs ease, their effects on consumer behavior will linger into 2026, redefining how consumers evaluate value, loyalty, and where they spend.
AI search advertising is growing, but lingering problems mean overindexing risks wasted spend before ad formats mature.
This FAQ explains how data clean rooms have become essential infrastructure for retail media, enabling privacy-safe data collaboration, closed-loop measurement, and proof of performance as ad spend grows and marketers demand greater accountability.
China’s ad rebound remains narrow; Q4 spending stabilized, but concentrated in low-risk, performance-driven channels—signaling a cautious market entering 2026.
Wellness is now a full-year play, not just a January focus.
This FAQ addresses how retail media works, who the major players are, and what marketers should consider when allocating budgets.
Legal and political pressure is rising, but shaken consumer confidence may be harder to fix.
Brands should plan for campaigns around live events while treating streaming as a test bed for targeting.
FIFA’s deal taps short-form video to spark fandom, fuel real-time viewing, and drive World Cup commerce
New filters let users search specifically for Shorts or long-form, giving brands clearer intent signals.
Social and video lead in innovation potential, yet placement and fraud risks remain hurdles.
28% of retail commerce media decision-makers in North America and Europe say they review and approve creatives manually but lack automation or dynamic capabilities, according to November 2025 data from Koddi and Forrester Consulting.
As product catalogs grow, content multiplies, and shopping journeys splinter across platforms, AI recommendation engines are becoming the connective tissue between desire and decision. In 2026, retail leaders expect the technology to move from responding to queries to proactively anticipating what consumers want and guiding them through increasingly complex choice environments.
This FAQ examines what's verifiable about ad blocking today and what marketers should watch in 2026.
Agentic AI is becoming agencies' operating layer. CES 2026 showed holding companies reframing AI as the system that unifies workflows, accelerates execution, and boosts accountability.
Europe, Middle East, Africa rise in consumer tech: Brands must pivot as regional trade-up demand and connected living drive growth beyond North America.