Trusted voices assuage price-sensitive consumers, but the effect is far stronger among younger shoppers.
Amex’s pop-ups need to captivate younger consumers’ attention as the cohorts gains buying power.
Capital One’s 20-year renewal ties the bank to a $1 billion rebuild and expands cardholder perks into a loyalty play.
The executive order also targets combined MMR shots, widening the divide between federal policy and medical guidance.
YouTube requirements double: New creators need more views or watch time to be eligible for payouts, concentrating advertising value in larger channels.
Paze needs to onboard more merchants if it’s going to translate that bump into sustained adoption.
Travel platforms should integrate into AI platforms that prioritize security to retain commercial users’ trust in agent delegation.
More brands chase sales abroad as tariffs, inflation, and softer spending squeeze home markets.
The bank highlights its community ties with a sentimental ad about coaches.
On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people really watch Instagram on TV? What AI agent will Meta release after rolling out its shopping agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Nielsen to acquire DoubleVerify for $2.15 billion: The deal pairs audience measurement with verification, improving CTV accountability.
Meta faces brand-safety scrutiny: Monetized account payouts reach pages that appear to violate its rules, an Australian news report finds.
Customer experiences and third-party validation can shape how LLMs recommend brands.
It shows lenders can compete beyond individual mortgage transactions.
Primary accounts don't ensure daily use, but rewards and digital tools can close the gap.
Krispy Kreme, Dunkin’, and Starbucks are using fall LTOs to give cautious consumers a reason to visit.
Its UK strategy shows international expansion depends on market-specific insights as much as store openings.
New Mexico’s $942M order tests whether courts can require product changes alongside financial penalties.
Brands and agencies are embracing AI adoption in high numbers, but the organizations that struggle to update processes and workflows could impact revenue. These organizations are confident in the benefits of AI transformation long-term, but have hit barriers to broader adoption. “Most marketers and most agencies at best have a bunch of trials going on in pockets of their organization,” said Matt Spiegel, EVP of TruAudience growth strategy at TransUnion. “The use of AI at an enterprise level to change marketing is extremely nascent.” The vast majority of organizations have updated some marketing processes with AI, but far fewer have made the kind of changes that impact ROI.
Data trust affects consumer purchases: Nearly half have cut or redirected spending over data use, making clear controls and collection practices vital to trust.