New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.
Prioritizing quality over quantity, the feature hints at ChatGPT’s evolution into an all-in-one AI service.
Only 10% of marketing executives worldwide have fully integrated generative AI (genAI) into their regular marketing processes, according to a July 2024 survey from SAS conducted by Coleman Parkes Research.
ChatGPT’s new offering can challenge Google’s search space while expanding its appeal, positioning OpenAI for future ad revenue opportunities.
OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.
mazon’s ambitious upgrade is on hold after user complaints, revealing the difficulty of scaling conversational AI while preserving core Alexa features.
On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the “American Dream” costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.
GenAI can help B2B marketers rapidly generate first drafts for all content types (e.g., blogs, white papers, social media posts).
Mango replaces some human models with genAI: The retailer is bullish on the technology’s ability to speed up content creation and reduce costs, despite some skepticism from consumers
Revenue from services contributed over a quarter of its Q4 revenue, offsetting slower iPhone sales and delayed AI rollouts.
Its record infrastructure spending shows a commitment to AI’s “once-in-a-lifetime” opportunity.
As more consumers use voice assistants for shopping, brands should make sure their products are shoppable via voice, either on websites like Amazon or on their own sites.
AI and ad revenues lift Microsoft’s fiscal Q1: Company’s AI-powered ad platforms draw advertisers amid enterprise cloud gains.
Meta’s ad revenue soars in Q3, yet costly data center investments and metaverse losses weigh on future profitability.
Microsoft reveals a strong Q1, driven by AI-powered products, but saw a 6% share dip as investors worry about Azure growth and OpenAI-related costs.
Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.
Google’s accelerated AI investments keep it ahead in tech, even as rivals and regulators close in.
With new tools, humans get better insights into animal welfare and plant health, paving the way for more humane and efficient care.
OpenAI’s Whisper often hallucinates harmful content, challenging its suitability for healthcare applications where accuracy is critical to patient safety.
The definition of open-source AI now requires transparent training data, giving Meta incentive to clarify what information it feeds Llama.