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EMARKETER

ChatGPT’s real-time search debuts, setting new expectations for AI search

Article by Jeremy Goldman  |  Nov 1, 2024
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ChatGPT’s real-time search debuts, setting new expectations for AI search
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Topics
Artificial Intelligence (AI)
Search Ad Spending
Search
United States

The news: OpenAI has launched a real-time search feature within ChatGPT, giving users up-to-the-minute information and positioning the chatbot as a competitor to traditional search engines like Google.

  • The search functionality offers live updates on sports scores, stock prices, news, and weather by pulling data from real-time web sources and partnerships. Users can engage in conversational, follow-up questions, transforming traditional search experiences.
  • Initially tested with select users in July, SearchGPT is now accessible to ChatGPT Plus and Team subscribers, with plans to reach Enterprise, Education, and free users in the coming months.

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