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ChatGPT search could struggle to match the Google Search experience

The news: OpenAI integrated a search feature into ChatGPT last week that focuses on giving fewer, high-quality results to queries and creating an open dialogue with users. It’s a departure from the traditional Google Search format.

  • ChatGPT search is designed for users to make requests in a “natural, conversational” format. And unlike Google Search, it doesn’t have ads.
  • The AI search engine generally gives between five and 15 results per query, while Google Search caps out at between 300 and 400 results.

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