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EMARKETER

Microsoft earnings exceed forecasts, powered by AI and advertising

Article by Jeremy Goldman  |  Oct 31, 2024
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Microsoft earnings exceed forecasts, powered by AI and advertising
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Topics
Artificial Intelligence (AI)
Search Ad Spending
B2B Marketing
Worldwide
United States

The news: Microsoft posted strong results for its fiscal first quarter, exceeding revenue and earnings expectations as its cloud and AI divisions drive growth.

By the numbers:

  • Revenues: $65.6 billion, a 16% increase year over year; analysts expected $64.57 billion.
  • Search and news advertising revenues: increased 18% YoY (up 19% in constant currency), reflecting strong demand and effective ad placements across Microsoft platforms.

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