Department stores are the most popular destination for personal luxury goods purchases, with 44.5% of US adults shopping in-person and 33.2% shopping on department store websites or apps, according to “The EMARKETER Luxury Survey” conducted by Bizrate Insights in August 2024.
60% of marketers say AI and machine learning will have the biggest impact on marketing strategies in the next 5 years, according to a November 2024 report from Ascend2.
T-Mobile sees a $600 million opportunity in Digital OOH: The mobile provider will acquire Vistar Media in a deal hinting at the format’s future.
“Daily Listen” creates bite-size AI-generated podcasts from user history but could generate biased summaries and cut into publishers’ revenues.
Meta, Amazon join list of companies ditching DEI efforts: Evidence shows consumers reward commitment to social causes, but companies are making political calculations.
As Microsoft increases 365 prices in six countries, limited Copilot value and opaque pricing strategies could trigger antitrust concerns and drive users to cheaper tools.
We examine why this likely doesn’t mean banks are losing customers to their digital competitors.
President-elect Trump’s plans to cut EV incentives and expand oil production could drive up vehicle costs, undermining Biden’s clean-energy policies.
Could Trump’s second term include a ban on D2C pharma ads? We examine the likelihood of a ban and explore what more oversight of drug ads on TV means for pharma marketers.
Social fuels streaming: Netflix invests in BookTok sensation “Twisted Love” as TikTok reshapes publishing and adaptation strategies.
SpaceX, OpenAI, and others are choosing private funding over public markets to safeguard innovation, avoid scrutiny, and maintain competitive advantages.
Disney will attract major attention at Upfronts: Ad-supported subscribers surpassed 157 million, giving it a leg up over the competition.
Getty-Shutterstock merger reshapes stock media: Combined strengths in AI, search, and vast content libraries position the new entity for long-term industry dominance.
By mirroring real-world systems in real time, digital twins enable sophisticated simulations of consumer behavior, marketing channels, and organizational processes.
WPP’s RTO mandate could spill over to other agencies: Its four-day requirement is upsetting employees hired during an era of remote work.
Will Meta’s moderation pivot hurt brand safety? Possibly, but other safety features and the company’s enormous reach means brands won’t stop spending.