The news: Publicis Media launched Women’s Sports Connect, a new initiative aimed at simplifying the fragmented landscape of women’s sports advertising. The program, housed under Publicis Sports, will provide brands with exclusive ad inventory, sponsorship opportunities, and content creation partnerships.
- Publicis secured exclusive inventory through Disney, which airs the WNBA, NWSL, and 15 NCAA women’s championships, including March Madness.
- The offering includes athlete name, image, and likeness (NIL) deals, event activations, and branded content opportunities, allowing brands to engage authentically with women’s sports fans.