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NFL’s DEI commitment stands firm despite political and corporate reversals

Article by Jeremy Goldman  |  Feb 10, 2025
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NFL’s DEI commitment stands firm despite political and corporate reversals
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Brand Marketing
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United States

The news: As corporate America scales back diversity, equity, and inclusion (DEI) initiatives, the NFL is doubling down, maintaining policies that have been in place for years, notes The Wall Street Journal.

  • Commissioner Roger Goodell reaffirmed that the league’s focus on diversity remains unchanged, even as newly re-elected President Donald Trump moves to dismantle federal DEI programs.
  • NFL owners—many of whom support Trump—are aligned in keeping diversity initiatives intact, believing they enhance the league’s overall success, notes The Wall Street Journal.

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