Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Big Tech earnings analysis: Skyrocketing AI costs, uncertain returns

The news: Big Tech is pouring unprecedented sums into AI and cloud expansion, betting on a future where AI transforms business. But revenue growth isn’t keeping pace and investor patience is running thin.

Facing capacity constraints, rising costs, and growing competition, the AI race is more expensive—and uncertain—than ever.

Why it’s worth watching: Big Tech has committed hundreds of billions of dollars to AI and the cloud, but the ROI is mixed as more affordable open-source AI options like China’s DeepSeek emerge.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account