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Advertising & Marketing

They argue that “click to cancel” is costly and unnecessary, setting up a showdown over consumer protections and industry compliance.

The tool could shift users away from Google and Bing, embedding AI search across Meta’s ecosystem and unlocking fresh ad revenue streams.

Microsoft alleges Google is behind a front group to weaken its cloud business in Europe, signaling deepening animosity as both face mounting antitrust probes

Ancillary services, such as item repairs, pet grooming, and tailoring, are becoming an increasingly important part of retailers' strategies to drive foot traffic, build brand loyalty, and create additional revenue streams. But the benefit of these services often extends beyond direct financial returns.

Many web publishers have spent much of the past decade attempting to diversify revenues by means such as adding video and native ads to their sites wherever possible and exploring consumer revenues.

Fenty Beauty makes a play for gamers: The brand partnered with Netflix's “Arcane” animated series that’s based on the “League of Legends” video game to roll out a gamer-inspired collection.

Ad-supported streaming is on the rise as viewers opt for cost-friendly options from platforms like Netflix and Disney+. With audience fragmentation increasing, advertisers must adopt smart, performance-driven strategies to stay effective in the evolving connected TV landscape.

By integrating Reuters content, Meta aims to enhance its AI’s credibility and drive ad revenue while carefully reentering the news domain.

With a 130% YoY spending jump, companies are doubling down on AI to drive innovation, despite concerns over data security and workforce readiness.

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of “peak media”, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

Its security memorandum treats AI models as national assets, offering counterintelligence backing and a framework to keep innovation safe and competitive.

Airlines and other data-rich industries are using their wealth of insights to build personalized ad networks, creating new revenue streams and redefining digital advertising. These networks deliver precisely targeted offers—like exclusive upgrades or local experiences—enhancing consumer journeys in real-time.

Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.

Volkswagen aims to attract truck buyers with retro-themed Scout SUVs and pickups designed and built in the US.

Failure to secure patient data on a vast scale underscores how neglected safeguards put sensitive health information at risk.