Marketing measurement is changing fast, with new tools making data collaboration, privacy compliance, and cross-channel insights easier than ever. To stay competitive in 2025, marketers will need to find smarter ways to connect fragmented data and uncover deeper insights into the customer journey.
Traveling for the holidays? Here are four episodes of our "Reimagining Retail" podcast for your listening pleasure.
RFK Jr.’s pharmaceutical ad ban could affect $22 billion in ad spending: A business-friendly Trump administration could hamper RFK’s plans to cut D2C advertising.
Brands focus on AI as creative ally: The technology's role in fostering innovation and cost savings augments human touch.
Here are three strategies retailers can learn from big tech players to pump up on-site ad revenues.
Consumers are very aware of ads that they think were served to them using behavioral targeting.
On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.
Ad buyers will see a year of agency changes, privacy problems, AI innovations, and media network competition in 2025. Here are five charts to help media planners prepare for the year ahead.
Banks must be prepared in case the regulator is restructured.
OpenAI rolls out free search to capture shoppers during a peak ecommerce season, offering price comparisons and product links just when consumers need them most
Insurers in the state can now use complex computer models to recalibrate rates.
Health systems partner with wellness brands for digital advertising: We explore how legacy healthcare providers are offering health and wellness brands ad placements on their digital platforms to drive revenue and connect patients with medical products and services.
In partnership with Starlink, T-Mobile launches a beta for text messaging, bridging coverage gaps and setting the stage for future mobile connectivity.
A growing list of legal problems for large platforms: A Texas investigation is a reminder of the coming era of privacy regulation.
Wary of traditional investments, wealthy Gen Zers and millennials turn to crypto, real estate, and private equity.
Marketers face major barriers in measuring campaign success. Privacy regulations are mounting, Google has given consumers the choice to opt out of third-party cookies, and an expanding array of digital channels make tracking the customer journey difficult.
The majority of advertisers have not prioritized privacy initiatives.
The advertising industry craves standardization in a fragmented landscape shaped by rising privacy expectations and demands for actionable insights. To move beyond aggregate campaign analytics, businesses need user-level insights without adding legal, technical, or governance hurdles.