AWS' new AI tool reformats live broadcasts for TikTok and Reels in seconds, unlocking scalable ad inventory.
Consumers may unplug over ad and info overload, forcing brands to rethink frequency before opt-outs rise.
Meta will notify parents of repeat self-harm searches amid mounting lawsuits, raising the bar for brand safety and youth targeting.
Travelers’ new agentic voice service hints at the future of customer service.
Banks should control the parts of the narrative that they can.
The purported damage depends on bank scale and type of technology investments.
Creator marketing is no longer a sidecar to retail strategy. Increasingly, it’s becoming part of the infrastructure retailers use to drive commerce media growth, unlock new budgets, and influence sales both online and in-store.
Slow turnover and 6% mortgages force companies to cut costs and double down on differentiation.
Integrated AI promises scale and speed—if brands trust the data-sharing tradeoff.
A strong value proposition, entertaining store experience, and expanding footprint position the retailer for continued share gains.
64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.
New tiers and wide-ranging rewards aim to capture more apparel dollars and deepen customer engagement.
This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.
Netflix and peers drive 33% more co-viewing and longer sessions than YouTube, boosting ad impact.
Podcast skipping may be overstated, as playback data shows many shows retain 90% or more of listeners through ad breaks.
Paramount+ rose 17%, but TV ads fell 10% as cord-cutting eroded linear’s base.
Sales growth increasingly hinges on experience and service, not just pricing.