Amazon and Walmart scoop up beauty sales as shoppers search for convenience: Our Industry KPIs data shows that the two account for the majority of purchase intent clicks in the beauty and personal care category.
Ochsner expands its virtual weight management solution: The health system’s focus on selectively prescribing GLP-1s through affiliated physicians is a discerning financial move.
Global consumers are investing money to improve their health: There’s a market opportunity for brands and retailers across multiple sectors to reach consumers’ wallets via social media.
Senior-focused primary care orgs get patients to have more visits: While interesting, new findings from the Humana-led study should be taken with a grain of salt. The insurer has skin in the game with its CenterWell Senior Primary Care brand and clinics.
The Trade Desk is developing a CTV operating system: Its ambitions could trigger a new age in CTV advertising and potentially upend the balance of power.
Tailored emails drive engagement: Industry KPI data shows that journey-, behavior-, and attribute-based personalization vastly outperform generic emails.
Biden administration puts airlines’ loyalty programs under the microscope: The probe, which examines how carriers devalue points that consumers have earned, could send ripple effects across other industries.
OpenAI is prioritizing real-world feedback and safety precautions over rushing the text-to-video tool’s release
The CMA’s provisional ruling adds to mounting US and EU investigations that could reshape Google’s ad business.
Integrated AI services across devices could supercharge iPhone sales and subscriptions.
Google expands its virtual try-on tool to dresses: The genAI-powered technology is a powerful weapon that can boost engagement and make shoppers more likely to click the buy button.
When it comes to retail memberships, Amazon is the leader, boasting 97.2 million household Amazon Prime members across the US, nearly three-quarters of the country’s total households, per our forecast. Taking a page from Amazon’s playbook, retailers like Walmart, Best Buy, and Target are using their own members-only sales events to build out their retail memberships.
Reddit was the fifth highest-visibility domain in Google’s organic search results in July 2024, up from No. 68 in July 2023, according to Sistrix. And since going public in March 2024, the company has introduced new ad products and search improvements.
In a recent case study, three banks shared their strategies for saving and maximizing their marketing budgets.
On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal.
TikTok boosts movie success: The platform drives theater attendance and ticket sales, especially among younger audiences.
Consumers still think fast food is too expensive, despite the value meal wars: While deals are boosting foot traffic in the short term, operators face long-term difficulties as customers either trade up to fast-casual chains or pull back entirely.
59% of executives worldwide say CTOs are the leaders responsible for driving generative AI (genAI) strategy, according to April 2024 data by Google Cloud and the National Research Group.