The dominant digital path to purchase begins with a product search—often unbranded—during which the consumer demonstrates intent. They are subsequently delivered paid and organic results for relevant brands and retailers, steering them in the direction of a conversion event. But what about all those times when a consumer doesn’t know what they want? That’s the opportunity for discovery, and where social commerce platforms are beginning to fill the void.

A new paradigm of physical retail, created and accelerated by the pandemic’s disruptive forces, is ready to emerge. In the coming year, the “retail apocalypse” will reach a crescendo as many teetering legacy retailers close hundreds of locations. In their place, frictionless, digitally enabled retail experiences will dot the landscape.

Join us to hear eMarketer principal analysts Debra Aho Williamson and Jillian Ryan, vice president of forecasting Monica Peart, and senior analyst at Insider Intelligence Sara M. Watson—in conversation with Insider Intelligence senior vice president of content Zia Daniell Wigder and Sitecore CMO Paige O’Neill—in a live webinar centering on women in the workforce.

Better data, better campaigns: In a natural progression of its paid advertising capabilities, TikTok will begin personalizing ads based on in-app activity.

When we spoke with experts in publisher ad monetization in January, most of them expected the field of identity solutions to narrow over the coming year as adoption continues, but they felt it was unlikely that a single identifier alone would replace third-party cookies.