Mass affluent consumers are a large demographic for banks to capture and monetize.
Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.
Gender gap narrows in CMO roles: Forrester report highlights industry-specific trends in marketing leadership across Fortune 500 companies.
On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.
What the rise of piracy says about streaming: Major streaming services helped take down several popular piracy sites last week.
On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.
A strong digital presence drove Nordstrom Rack's Q2 growth, while Crocs hopes to revitalize its HEYDUDE brand by focusing on a younger, female audience. Holliseter is leveraging back-to-school promotions and targeted marketing initiatives to reintroduce the brand to younger consumers.
Macroeconomic headwinds drive shoppers to hunt for a deal: Off-price retailers like Nordstrom Rack, Burlington, and TJX are thriving amid the current climate.
NPS keeps losing traction as the primary metric for customer experience: Even its originator, Bain, seems to be wondering whether the Net Promoter Score has outlived its usefulness.
The BNPL provider expanded its merchant network and pushed in-store. A potential Apple Pay deal could help raise its profile
Is AI replacing jobs? Klarna says yes: The company plans to cut 1,800 more jobs after a year of aggressive cost-cutting.
Next year, US monthly social network users will reach 236.4 million, exceeding the 228.6 million linear TV viewers, according to our June 2024 forecast.
Here are some CTV tools helping marketers keep up.
Name, image, and likeness deals keep attracting brands to college sports: Powerade signed 35 college athletes and struck a deal with March Madness.
Since Q3 2023, Google has seen double-digit worldwide digital ad revenue growth—more than doubling that of Microsoft’s, according to the companies’ earnings.
Walmart enhanced its online marketplace with new capabilities and seller solutions, the retailer announced at its annual Walmart Marketplace Seller Summit this week. Updates include the addition of premium beauty products, expanded fulfillment services, and revamped seller solutions.
YouTube, Netflix, and Amazon are Gen Alpha’s coolest brands, per an August 2024 report by Beano Brain that surveyed more than 55,000 kids under 14. To foster relationships with the generation that not only has growing spending power of its own, but also influences parent purchases, marketers will have to understand its evolving digital habits.
In comparison, just over one-third of Facebook social shoppers do the same on Facebook.
Lego builds momentum: The company grew sales 13% in the first half of the year with strength across its portfolio.