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EMARKETER

Apple’s AI-powered iPhone 16 could drive upgrades while sustaining subscription growth

Article by Gadjo Sevilla  |  Sep 6, 2024
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Apple’s AI-powered iPhone 16 could drive upgrades while sustaining subscription growth
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Topics
Smartphones
Artificial Intelligence (AI)
Business Strategies & Trends
United States

The news: Apple’s latest iPhones, which will be unveiled today, will be built around Apple Intelligence—a catch-all for on-device and cloud-supported generative AI (genAI) services. 

iPhone 16 and 16 Pro will run new, AI-enabled features in messaging, Siri, Mail, Safari, and select third-party applications. Apple’s AI pivot is inextricably linked to the success of its latest iPhones and adoption of genAI features.

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