Australia will exempt YouTube from its under-16 social media ban: The promise is receiving backlash from Meta and TikTok, and will require brands to adapt.
In light of rising watch time on YouTube and a booming podcast ad market, video podcasts could be Netflix’s next frontier for new content.
“Made in USA” is front and center for new Men’s Wearhouse collection: Tariffs are sharpening consumers’ focus on sourcing—and the menswear and rental products retailer leans in.
Despite mental health concerns and corporate distrust, teens still find value in social platforms—especially for connection, creativity, and emotional support.
Delta SkyMiles members can now earn points on Uber and Uber Eats: The tie-up aims to cement loyalty at a time when consumers are increasingly price-sensitive.
Only 30% of ad industry professionals have fully-scaled AI across their media campaign cycles, according to January data from the Interactive Advertising Bureau (IAB).
Social media plays a major role in product discovery, with 51% of global consumers discovering a new brand or product on social media in the last six months, per November 2024 data from Capgemini. But convincing consumers to purchase on a social platform is more complicated. Here are three key ways brands can convert social media discovery into sales.
With Amazon accounting for 76.7% of the US retail media industry’s $60.81 billion in ad spend, smaller retail media networks (RMNs) have to innovate to differentiate themselves in the longtail of the marketplace.
Inflation causes Gen Z shoppers to rethink when and where they shop: Growing financial strain is forcing shoppers to adjust their spending habits.
Advertising’s AI obsession is upside down: While genAI dominates for content creation, agencies are sleeping on AI’s real strategic edge—like SEO, workflow automation, and data insights
Omnicom expands Creo into a global brand: The agency will unify creator strategy across markets, blending AI tools, media partnerships, and performance goals.
B2B brands are underutilizing creator marketing on LinkedIn, according to Rob Mayhew, a creator who left his agency leadership job to make funny B2B social media videos full time. "LinkedIn is the channel that everyone's sleeping on [for creator marketing], and it's got huge opportunity, especially for B2B," Mayhew said.
Walmart announces lengthy beauty sale as it looks to protect its advantage: The retailer is expanding its assortment and refining the in-store experience to appeal to a wider variety of shoppers.
JD.com challenges Meituan’s food delivery dominance: The Chinese ecommerce giant will hire 100,000 workers to help break the latter’s hold on the industry.
Podcast ad revenues surpassed $2 billion in 2024: As revenues maintain consistent growth, advertisers must tap in to meet audiences where they’re at.
Meta enhances its retail media tools: New APIs and ad formats aim to drive in-store and ecommerce sales while offering retailers better attribution data.
Barnes & Noble is expanding its footprint: Riding a wave of strong sales—and buoyed by the #BookTok phenomenon—the bookseller expects to open more than 60 new stores this year.
CTV ad spending to grow 16.8% in 2025: While economic uncertainty and an increasingly fragmented ecosystem remain concerns, CTV promises success.
On today’s podcast episode, we discuss why the Trump administration extended TikTok’s sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere and watch on YouTube and Spotify.
With AI scraping pushing its systems to the brink, Wikipedia now offers stripped-down data sets to help developers train models ethically.